Insights
Finding your first buyers in an emerging economyWhen Australian founders look at fast-growing markets like Mongolia, Vietnam or the Philippines, the temptation is to lift a buyer profile straight out of a…Packing for a Ulaanbaatar business conference the smart wayAustralians heading to the BYU Management Society gathering in Mongolia usually depart from Sydney or Melbourne on long-haul routes through Beijing, Seoul, or…Crafting a one-minute elevator pitch that actually landsPicture this: you're grabbing a flat white at a laneway café in Melbourne and the person next to you turns out to be the head of a venture fund. Australians…Cultural Etiquette and Business Success in MongoliaAustralia's commercial links with Mongolia have grown steadily over the past decade, fuelled by interest in copper, coal, and cashmere. Executives in Perth and…Digital marketing strategies for Asian marketsAsia represents one of the most dynamic digital landscapes on the planet, with more than half the world's internet users living across the region. For…Turning Conference Feedback Into Real Business ImprovementsMost conference organisers collect feedback forms, scan the results, and file them away in a folder that never gets opened again. The gap between gathering…Finding a Mentor at the BYUMS Asia Pacific ConferenceAustralia's professional culture prizes the "fair go" and a genuine yarn over stiff formality, which makes international conferences surprisingly fertile…Navigating Your First International Conference as an Australian ProfessionalAttending a global conference for the first time can feel like stepping onto unfamiliar ground, especially when the destination is as culturally distinct as…Pitch Storytelling That Wins Over Investors Down UnderAustralian investors are famously hard to impress. They grew up on a fair-go ethos and can smell spin from across the boardroom, which is why a well-told story…Crafting a business plan around a social mission that lastsAcross Australia, founders in Melbourne and Brisbane are rewriting the rules of entrepreneurship by weaving measurable social outcomes into every revenue…