Social media buzz before BYUMS Asia Pacific

The 2019 BYU Management Society Asia Pacific Conference in Mongolia offers a strong opportunity to attract aspiring entrants, chapter members, mentors and sponsors. The best way to use social media to build buzz before the conference is to connect every post to the Believe & Achieve competition and the practical reasons people want to attend.

A campaign should feel like an unfolding event rather than a series of generic invitations. Posts can reveal competition phases, award categories, prizes, speakers, breakout sessions and accommodation details while directing audiences to registration, payment information and official contact links.

Channel Best use before the event Content that travels well Audience emphasis
LinkedIn Establishing business credibility Competition updates, speaker interviews and prize announcements Founders, executives, mentors and sponsors
Facebook Building community participation Team profiles, chapter invitations and event reminders Students, alumni and local community groups
Instagram Creating visual excitement Short rehearsal videos, event graphics and destination imagery Younger attendees and visual-first audiences
Twitter Delivering timely information Schedule changes, live questions and speaker quotes Journalists, investors and industry observers

Set measurable goals and audience priorities

Begin with specific objectives, such as increasing competition registrations, attracting conference attendees, growing chapter participation or securing sponsor exposure. Each objective needs a relevant action, whether that means completing an entry form, buying a ticket, submitting a question or sharing a team profile.

Define separate audience groups instead of publishing identical content to everyone. Australian participants may come from Sydney, Melbourne, Brisbane, Perth, Darwin or Cairns, while international entrants will follow updates from across the Asia-Pacific region. Track links with separate campaign URLs and monitor registrations, shares, video completion and competition submissions against the campaign schedule.

Turn Believe & Achieve into a campaign story

Present the competition as a journey with a beginning, momentum and a final pitch. As each official phase approaches, publish a concise explainer covering eligibility, milestones, judging expectations and the resources available through the conference website. This gives prospective entrants a reason to follow the campaign rather than merely see one announcement.

Use visual profiles to introduce competing teams, their business concepts and the local problems they are addressing. Australia-specific examples can appear in these features, particularly around regional growth, consumer behaviour and social enterprises serving rural or remote communities. Award categories and prize graphics can then connect that storytelling to a tangible outcome. Short films about previous conferences and BYUMS chapters add credibility by showing the wider network behind the event.

Match each platform to a purpose

LinkedIn works well for structured competition updates, professional team stories and messages from sponsors or speakers. Facebook can support longer conversations around the competition, while Instagram offers quick photographs, rehearsal clips and animated countdowns. Twitter is useful for live changes, speaker quotations and questions that keep attendees engaged between sessions.

Publish consistently rather than filling every day with promotional posts. A manageable rhythm might include two useful posts each week, one personality-driven video and regular reminders as the conference approaches. Encourage teams and chapters to publish their own content under campaign hashtags such as #BelieveAndAchieve and #BYUMSAsiaPacific, while tagging official accounts so shared posts remain discoverable.

Bring speakers and the programme to life

Speakers become campaign assets when their ideas appear in formats designed for social feeds. Record brief answers to questions about business, leadership, innovation and responsible growth. Turn these into vertical videos, quotation cards and short written posts that audiences can save or send to colleagues.

Schedule information should also be adapted for online consumption. Break the programme into digestible posts featuring session themes, speakers and the skills participants can expect to gain. Polls can collect questions for speakers or help followers choose a breakout topic. Since Ulaanbaatar shares Perth’s time zone and runs two hours behind Sydney, Melbourne and Brisbane during Australian daylight-saving time, include both host and Australian times on countdown posts to prevent confusion.

Make logistics useful and shareable

Practical guidance can attract attention from people who are genuinely considering attendance. Publish short guides covering passports and visa requirements, airport transfers, accommodation options, local transport, payment procedures and the correct conference contact channels. A pinned post can serve as an expanding travel checklist, with each post linking back to the relevant page on the official website.

Australian travellers should allow extra time for connections through Sydney or Melbourne and check current airline transit requirements before booking. Data roaming can be expensive, so the site should advise visitors to compare international plans, download offline schedules and avoid relying on mobile connectivity at the venue. Travellers should also review Australian biosecurity declarations for food, seeds and untreated wooden items, along with Mongolian customs rules. Keeping receipts for card payments and noting foreign-currency charges will help with Australian expense records and taxation.

Use a focused final-week push

As the conference approaches, combine urgency with useful information. Pin the registration page, post daily schedule highlights, release finalist or speaker videos and respond quickly to direct questions. Participation from chapter leaders, previous entrants and Australian attendees can broaden the campaign beyond the organiser’s own audience.

Measure which posts generate completed registrations rather than relying only on impressions. Compare platforms, publishing times and content formats, then concentrate the remaining campaign budget on the combinations producing meaningful actions. A concise final checklist gives every interested person a clear next step, whether that is entering Believe & Achieve, reserving accommodation or contacting the conference team.